ONE VOICE CONSULTANCY
Giving Strength and Clarity to the Consumer Voice
About One Voice Consultancy
Our Vision
At One Voice Consultancy, we are passionate about amplifying the consumer voice. Our mission is to provide in-depth market research and consulting services that bring clarity and strength to your brand's connection with the consumer.
Our Services
Qualitative Research
Diversity Consultation
Qualitative Research
We utilize established qualitative methodologies like focus groups, one-on-one interviews, ethnographies, and online groups to collect in-depth insights into human behavior, perceptions, and experiences. Qualitative research aims to grasp the context, meaning, and subjective viewpoints of participants, aiding brands in communication strategies, advertising, product development, and consumer understanding.
Mixed Methodology
Diversity Consultation
Qualitative Research
Mixed methodology research integrates qualitative and/or quantitative research methods within a single study or research project. This approach provides adaptability in designing research to suit the specific question, objectives, and context. We customize the methodology to address the study's unique requirements and examine data from diverse viewpoints.
Diversity Consultation
Diversity Consultation
Diversity Consultation
Diversity consultation entails offering advice, expertise, and assistance to organizations looking to delve into and comprehend diversity-related issues, particularly in relation to their brand, communications, and messaging strategies. Prioritizing these discussions aids companies in ensuring their brands positively impact both their customers and society, averting any potential adverse effects.
Our Clients
Key Personnel
Charise Shields, Owner
Charise Shields is a market research guru and chief storyteller with One Voice Consultancy. With over 15 years of marketing insights mining, research experience, and brand building within some of the largest Fortune 50 corporations in America. Charise has been recognized as an adept partner at translating customer insights into business opportunities for brand, product, and advertising initiatives. She has led multiple global teams in successfully growing their target markets and thus their bottom-lines. She has an intimate understanding of not only how to tease out the most critical insights that build brands and businesses but also how to “walk the halls” and socialize these insights in order to bring cross-functional teams together to achieve their intended goals based on these learnings/insights.